Global Busyness Case Study
Global Busyness
From movement to insight, measure Busyness and usage.
O nas w skrócie
Using our market leading experience with mobility data to provide pedestrian and road busyness indexes across the entirety of a country. Busyness can be split by Weekend, Weekdays & Day Parts. In MAPP, users can view a 24-hour loop of activity showing movement across the day.
Applications
- Remove the guesswork from micro site selection.
- Identify the busiest locations, compare one site over another and see an annualised trend in busyness of a location.
- Busyness reported at 200m hex across the entirely of a country.
- Index is calculated for each individual country.
- Devices are de-duplicated, a single device will be counted once per day in a given hex, mitigating problems with dwell time.
Features
- Busyness Index.
- Weekend and weekday splits.
- Day parts: Early morning, morning/breakfast, mid-morning, lunch, afternoon, evening/dinner, night.
- Pedestrian and vehicular splits.
- Residential or Worker classifications.
- Areas with dwell time.
- 24-hour loop in urban areas.
- Updated annually.